What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed

What triggers an AI Overview? What types of queries are most likely to generate an AIO,…

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What You Missed (and Why It Matters)

Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms.…

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Here’s an update on our efforts to simplify the search results page  |  Google Search Central Blog  |  Google for Developers

Wednesday, November 5, 2025 We’re constantly working to simplify the search results page, so that it’s…

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Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed

Get the week’s best marketing content We analyzed our Brand Radar database of 108 million AI…

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22 Black Friday Marketing Strategies to Maximize Your Profits

Black Friday, the day after Thanksgiving in the United States, marks the official start of the…

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What Is Headless SEO? – Whiteboard Friday

In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences…

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AI Can’t Replace SEO Tools. But It Can Use Them

Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful…

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How to Earn LLM Citations to Build Traffic & Authority

Ask ChatGPT, “How much does SEO cost?” and you’ll likely see Ahrefs cited as a source.…

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How to Measure Your Brand’s Presence in AI Search

An AI visibility audit provides a structured approach for search and brand teams to assess how…

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Find Out Why You’re Invisible in AI Search

Your brand presence shouldn’t depend on luck, algorithms, or guesswork. It should be built and improved…

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How to Update Posts (Not Just Change Dates)

But updating website content shouldn’t just mean changing a publish date. It’s a chance to improve…

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Introducing AI Content Brief: Our Data, Your Creativity

We designed Moz’s AI Content Brief to let LLMs do what they do best—produce natural-language guidance…

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