Why Longer Content Isn’t Better

You’re looking for this article because you think long-form content works right? Or at least that’s…

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What Is llms.txt, and Should You Care About It?

Developers and marketers are being told to add llms.txt files to their sites to help large…

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What Is llms.txt, and Should You Care About It?

Developers and marketers are being told to add llms.txt files to their sites to help large…

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How I Built a Brand Awareness Dashboard in Looker Studio

2025 is all about brand building. At Ahrefs, we’ve already been doing that for over a…

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AI Overviews Reduce Clicks by 34.5%

Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We…

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How to Rank for a Keyword (8 Steps)

You have a target keyword. You want to have your website appear in the search results…

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LLMs Don’t Reward Originality, They Flatten It

Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new…

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5 Smart Ways to Spy On Your Competitors’ Ads

Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think,…

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GEO, LLMO, AEO… It’s All Just SEO

As a marketer, I want to know if there are specific things I should do to…

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How to Track and Analyze Your AI Traffic

AI is already a pretty formidable new growth channel, driving brand interest through mentions and even…

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An Insider’s Guide to Event Sponsorships (From a Company That Spent $500K)

The secret weapon behind a successful event isn’t just great speakers, a cool venue, or sold-out…

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How to Build Trust and Rank Higher in 2025

This guide is designed to help financial institutions of all sizes navigate the unique challenges of…

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