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The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not…

Marketers have historically used press releases as a way to generate backlinks, draw traffic, and improve…

Having an effective pay-per-click (PPC) advertising strategy helps you increase sales, raise brand awareness, and differentiate…

A lead generation website captures information from potential customers (i.e., leads). This often includes their name,…

What Is Clickbait? Clickbait is a marketing and engagement strategy that uses sensationalist, misleading, withholding, or…

A blog post template serves as a blueprint. It guides you through crafting an engaging blog…

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not…