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The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey. Some find … Read more
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on … Read more
Have you been Googling your keyword to see where you’re ranking? Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and device. Even using an incognito or private tab doesn’t fully solve the problem. To check rankings accurately, you need to use tools. How to check rankings … Read more
This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees. Just … Read more
What is a Unique Value Proposition A unique value proposition (also called a UVP or value prop) is a clear statement that communicates the value of your product or service. It describes the benefits of your offer, how it solves customers’ problems, and why it’s different from other options. Your UVP meaning is your answer … Read more
To measure your content marketing efforts, you must first know which metrics to track. In this guide, we’ll show you 14 content marketing metrics to keep an eye on. But first, let’s make sure we understand what content marketing metrics are. What Are Content Marketing Metrics? Content marketing metrics are quantitative (numerical) and qualitative (descriptive) … Read more