The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of course! Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should … Read more

I run a fully remote digital PR, SEO, and link-building agency of just under 30 people.  We rely heavily on different software and tech to run everything from lead generation to client reporting and more.  The software has become the backbone of our operations and business and is critical to scaling. We’ve tested hundreds of … Read more

Thinking of channeling your marketing efforts into a content pillar strategy?  Good news: you’re in the right place. We’ll dive into some impressive examples of pillar content that succeed both in generating traffic and establishing brands as experts on their topics.  You’ll also get a helpful workflow to build a high-performing content pillar to enhance … Read more

Do you want to generate ideas for SEO tests to prove positive ROI and improve your bottom line? SEO testing is the discipline of evaluating and, crucially, validating SEO theories and experiments. In this article, we explore the concept and how you can come up with ideas to test, helping you generate positive, measurable, and … Read more

In the past, brands may have had success in growing awareness using one powerful channel–PR, for example. But as brand equity sources expand and new media channels provide endless choice for consumers, reaching the widest audience requires brands to use multiple channels.  Meeting this challenge is not optional for today’s marketers. Neilson’s 2022 Global Marketing … Read more

What Are 404 Errors? A 404 error is when a website’s server can’t find the page you’re trying to access via a hyperlink or typing a URL in your browser.  In these cases, any link to a page that isn’t there, or a link with a typo in the target URL is called a dead … Read more