Wednesday, December 10, 2025
Analyzing search traffic trends is a core part of SEO. While granular, daily data is essential for spotting
immediate issues or spikes, it can sometimes be harder to understand the bigger picture. Daily fluctuations
can make it hard to see if your site is truly growing or declining over time.
Until now, the Performance report
charts displayed data on a daily basis. Today, we are excited to introduce a new feature in the Search
Console Performance report: weekly and monthly Views. This new functionality lets you adjust the
time aggregation of any of the performance charts, helping you smooth out daily changes and focus
on the overall trend of traffic to your website.
Activating weekly / monthly aggregations
You will find the new granularity selector in the chart area within the Performance report (both for Search
results, Google News, and Discover). Click the drop-down that says “Daily” (the default) and select your
preferred view. The chart will update to reflect the new view.
This feature is particularly powerful when comparing date ranges. If you have ever tried to compare “Last 3 months”
to “Previous 3 months,” you know that misaligned weekends can make the daily comparison chart difficult to interpret.
By switching to weekly or monthly granularity, the chart becomes much cleaner, allowing you to compare
performance between two periods without getting distracted by day-of-the-week mismatches.
Note that with this change we’re also changing the export file structure slightly. If you export your data,
you might see changes to file and tab names, some column headers, and the sort order to align with the
chosen granularity.
The new granularity options are rolling out globally to all Search Console properties starting today. We
hope this update helps you uncover clearer insights and tell a better story with your data.
As always, if you have any feedback, share your comments on
LinkedIn
or post in the Google Search Central Community.