As digital marketing specialists, it’s easy to “have the blinkers on” and focus solely on the…
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Long-tail vs. Short-tail Keywords: What’s the Difference?
The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail…
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What Is a SERP? Search Engine Results Pages, Explained
“SERP” stands for “search engine results page.” A SERP is the page that a search engine…
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Thanks, 2022 | Google Search Central Blog | Google Developers
Friday, December 30, 2022 You know what time it is: year in a review. With only…
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How to Do Keyword Research for YouTube that Gets You Views
Keyword research is the best way to understand your target viewers and create the kind of…
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Where It Is & How to Find It
What Is the Google Analytics Tracking ID? The Google Analytics tracking ID is a unique identifier…
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A Beginner’s Guide to Online Reputation Management
Online reputation management, or ORM, is the process of managing and maintaining the public perception of…
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12 KPIs for SEO to Track & Measure
Key performance indicators (KPIs) for SEO are metrics that help you evaluate the performance of your…
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How to Launch a Successful Creator Marketing Campaign
Want to tap into the power that is creator marketing? With 75% of brands clued into…
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13 Best Google Analytics Alternatives for 2023
While Google Analytics is the most popular and widely used analytics tool, it’s not necessarily the…
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Meta Keywords: Should You Use Them?
Meta keywords are a <meta> tag option that can give search engines more information about a…
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What Is a Slug? URL Slugs and Why They Matter for SEO
What Is a URL Slug? A URL slug (also known as website slug) is the last…
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