F*** Traffic: How To Prioritize Conversion Over Vanity Metrics

Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying to…

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You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.

Traditional search tracking is built on a simple promise: type a query, get a result, and…

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Create High-Impact Content Using Backward Design — Whiteboard Friday

So now you’re like, “Okay, but Purna, how do I measure it all?” It’s not that…

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The 2025 Return  |  Google Search Central Blog  |  Google for Developers

Search Central Live Tokyo: The 2025 Return Stay organized with collections Save and categorize content based…

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Will The Anti-Monopoly Ruling Crack Open Google’s Data?

It’s worth repeating — I am not a lawyer. Personally, I believe that Judge Mehta and…

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Event in Chinese focusing on international ecommerce  |  Google Search Central Blog  |  Google for Developers

Search Central Live Hong Kong 2025: Event in Chinese focusing on international ecommerce Stay organized with…

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Search Central Live is back to Mexico City  |  Google Search Central Blog  |  Google for Developers

Search Central Live is back to Mexico City Stay organized with collections Save and categorize content…

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a new way to access Search Trends data  |  Google Search Central Blog  |  Google for Developers

Thursday, July 24, 2025 We’re excited to let you know that the Google Trends API is…

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The new Search Console Insights report is here  |  Google Search Central Blog  |  Google for Developers

The new Search Console Insights report is here Stay organized with collections Save and categorize content…

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Community Speakers and a New Format  |  Google Search Central Blog  |  Google for Developers

SCL Deep Dive APAC 2025: Community Speakers and a New Format Stay organized with collections Save…

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Simplifying the search results page  |  Google Search Central Blog  |  Google for Developers

Simplifying the search results page Stay organized with collections Save and categorize content based on your…

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Adding markup support for loyalty programs  |  Google Search Central Blog  |  Google for Developers

Send feedback June 10, 2025 Member benefits, such as lower prices and earning loyalty points, are…

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