2. Understand topical authority: Keywords vs. entities Google has been talking about topical authority for a…
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My 5 Favorite Ahrefs Use Cases for Content Marketers
I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the…
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Adding structured data support for Product Variants | Google Search Central Blog | Google for Developers
Tuesday, February 20, 2024 In 2022, Google expanded support for Product structured data, enabling enhanced product…
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Execute a Technical Audit + Free Templates for Faster SEO Growth
Strategic: Before delving into the technical audit head-on, consider the following framework shared by Aleyda Solis:…
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A Guide to Optimal Online Performance
What Is Website Health? Website health is that foundation that keeps your site working and performing…
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A Beginner’s Guide to SEO Reporting
How can you prove to your boss, client, or other stakeholders that you’re not wasting your…
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10 Small Business Trends for 2024
What will the rest of 2024 bring for small businesses? In this guide, we’re covering 10…
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The Key Differences for Business Success
What Are Key Performance Indicators (KPIs)? Key performance indicators, also known as KPIs or KPI metrics,…
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How to Learn SEO (Basics, Tips, & Free Resources)
Here are the three best ways to learn SEO: 1. Study SEO Basics Make sure you…
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Where It Is & How to Find It
What Is the Google Analytics Tracking ID? The Google Analytics tracking ID is a unique identifier…
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Create a Decent One-Page Local Business Site
If the community you serve has a local forum, now is the time to become a…
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How Volatile Are Search Results? — Whiteboard Friday
So this chart was looking at the percentage of positions that had one consistent URL. But…
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