PPC keyword research is the process of finding the exact words or phrases people type into…
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How to Calculate, Use, And Improve It
Share of search (SoS) is the percentage of all brand-name searches in your market that mention…
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The Advanced Skill Most SEOs Pretend to Understand
Semantic SEO sounds complicated, but it simply boils down to doing SEO without cutting corners. If…
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How to Do an Actually Useful PPC Competitive Analysis Using AI
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing…
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Why Longer Content Isn’t Better
You’re looking for this article because you think long-form content works right? Or at least that’s…
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What Is llms.txt, and Should You Care About It?
Developers and marketers are being told to add llms.txt files to their sites to help large…
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What Is llms.txt, and Should You Care About It?
Developers and marketers are being told to add llms.txt files to their sites to help large…
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How I Built a Brand Awareness Dashboard in Looker Studio
2025 is all about brand building. At Ahrefs, we’ve already been doing that for over a…
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AI Overviews Reduce Clicks by 34.5%
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We…
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How to Rank for a Keyword (8 Steps)
You have a target keyword. You want to have your website appear in the search results…
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LLMs Don’t Reward Originality, They Flatten It
Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new…
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5 Smart Ways to Spy On Your Competitors’ Ads
Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think,…
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