How to Monitor Your YouTube Video Mentions

Your brand is being talked about on YouTube right now—and you probably have no idea what’s…

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The ChatGPT Traffic Playbook: How to Track, Measure, and Grow

In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your…

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Adding context to your Search Console data with custom annotations  |  Google Search Central Blog  |  Google for Developers

Monday, November 17, 2025 We’re always looking for new ways to help you understand your data…

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How to Compare Your AI Visibility Against Your Competitors

If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI…

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43 B2B SEO Statistics for 2025

Get the week’s best marketing content If you’re looking for fresh numbers you can paste into…

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More ways to share your shipping and returns policies with Google  |  Google Search Central Blog  |  Google for Developers

Wednesday, November 12, 2025 Shipping speed, cost, and return policies are critical factors for online shoppers.…

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Search Central Live is back in Zurich!  |  Google Search Central Blog  |  Google for Developers

Tuesday, November 11, 2025 We’re thrilled to announce our upcoming Search Central Live Zurich on December…

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13 Things That Changed, 4 Things That Stayed The Same

AI assistants like ChatGPT, Gemini, and Perplexity have become the new places people turn to for…

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AI Overviews Change Every 2 Days (But Never Change Their Mind)

Just how stable are AI Overviews? If you manage to get your brand mentioned or cited…

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What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed

What triggers an AI Overview? What types of queries are most likely to generate an AIO,…

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What You Missed (and Why It Matters)

Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms.…

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Here’s an update on our efforts to simplify the search results page  |  Google Search Central Blog  |  Google for Developers

Wednesday, November 5, 2025 We’re constantly working to simplify the search results page, so that it’s…

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