96.98% of Clicks Happen in the Top 10 Search Results

How many clicks and impressions come from rankings beyond Google’s first page? To find out, we analysed…

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Tools + Use Cases for Marketers

Using artificial intelligence (AI) in marketing can improve, automate, and optimize your marketing activities. And it’s…

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Can It Rank? (+ Expert SEO Tips)

AI-generated content can rank in Google when done right—if it’s high-quality, original, and optimized with human…

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What Is a SERP? Search Engine Results Pages Explained

What Is a SERP? A SERP, short for search engine results page, is the page a…

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How to Use AI for a Content Strategy That Drives Results

Artificial Intelligence (AI) has the potential to change your content marketing by streamlining tasks and processes…

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What is Index Bloat? — Whiteboard Friday

So in both of these cases, you can generate this very large number of URLs that…

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Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]

For years, backlinks have been one of the strongest signals driving rankings in traditional search. But…

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What Is Online Advertising? The Complete Beginner’s Guide

Online advertising powers nearly every corner of the internet—from search and social to shopping and email.…

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How I Used Vibe Coding to Build Custom SEO Tools (Without Writing Code!)

Here’s what stuck with me: Start simple. A rough prototype beats a perfect idea. Be specific…

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What Is It & Should You Care?

SEOs are being advised to “chunk” their content if they want to appear in AI answers.…

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5 Digital Marketing Tactics That Still Work

Digital marketing tactics are specific, actionable steps you take to execute your marketing strategy. Tactics are…

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Google &num= and Changing SERP lengths in Moz Pro

Virtually every SEO tool is powered by scraped search results. In order to get more insight…

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