Friday, February 17, 2023 Over the last few months we noticed an uptick in website owners and some content delivery networks (CDNs) attempting to use 404 and other 4xx client errors (but not 429) to attempt to reduce Googlebot’s crawl rate. The short version of this blog post is: please don’t do that; we have … Read more
Tuesday, April 11, 2023 Every day, we’re discovering, indexing, and serving billions of web pages, and a significant portion of pages we discover are spam. In 2022 we launched multiple updates to our systems to thwart these attacks and ensure a spam-free experience for all Search users. Improvements to SpamBrain SpamBrain is central to our … Read more
Monday, May 8, 2023 A few recent issues made us realize that the hreflang x-default value is potentially underused by sites that already use hreflang to help search users find the right version of their pages. We want to remind you that it can be a powerful tool and can do more than you (probably) … Read more
Send feedback Stay organized with collections Save and categorize content based on your preferences. Thursday, January 12, 2023 ¡Hola! The Search Central Virtual Unconference en español 2023 is now open for participant registration. All sessions will be conducted in Spanish. If you speak Spanish and are interested, be sure to register before February 1! Come … Read more
Send feedback Stay organized with collections Save and categorize content based on your preferences. Thursday, January 12, 2023 ¡Hola! The Search Central Virtual Unconference en español 2023 is now open for participant registration. All sessions will be conducted in Spanish. If you speak Spanish and are interested, be sure to register before February 1! Come … Read more
Thursday, May 27, 2021 Google I/O is our annual developer festival, and this year it was all virtual. But as with any events, virtual, or in-person, a lot of information was covered over the three-day event. In case you missed it, here is a list of some Search-related news and announcements that might be of … Read more